If you’re using a Shopify bundle app that relies on discounts to move more products, you’re not increasing your revenue—you’re cutting into your margins. Many Shopify stores turn to bundling apps thinking they’ll boost average order value (AOV), but the wrong approach can actually hurt profitability.
If you’re using a Shopify bundle app that relies on discounts to drive sales, you’re probably killing your margins without realizing it. On the surface, offering a discount for bundled products seems like a smart way to increase average order value (AOV). But when you look closer, the math doesn’t add up. The Shopify bundle app you’re using may be increasing your AOV, but it’s likely costing you more in profit than you’re making in sales.
Margins are tight. Ad costs are higher than ever. Every order needs to be maximized, not diluted by unnecessary discounts. In this post, we’ll break down how most Shopify bundle apps are designed to push discounts that erode your margins—and what you can do instead to recover the revenue you’re already earning (but losing).
Most Shopify bundle apps on the market focus on one thing: using discounts to incentivize customers to buy more. They offer deals like "Buy Two, Get 20% Off" or "Bundle and Save." While these offers can nudge a customer to add more to their cart, they come at a price—literally.
When you rely on discounts to move bundles, you’re effectively training your customers to expect a lower price. Over time, this devalues your products and undermines your brand perception. Worse, it creates a dependency where customers won’t buy unless there’s a deal involved.
But the real danger? You might be increasing AOV, but at the expense of your profit margins. That 20% discount isn’t just a nice gesture—it’s money straight out of your pocket. Multiply that by dozens or hundreds of orders, and the losses add up quickly.
Discount bundling creates a race to the bottom, forcing you to compete on price rather than value. That’s not sustainable for a growing DTC brand.
Here’s why relying on a Shopify bundle app that uses discounts is dangerous for your margins:
Most Shopify bundle apps focus on "discount-based urgency" rather than delivering real value through personalized bundling. You’re giving away hard-earned profit just to make a sale.
Customers who get used to discounts rarely buy at full price again. They expect every Shopify bundle product to be discounted, and when it’s not, they delay their purchase—waiting for the next sale.
If you constantly offer 20-30% off through your Shopify bundle app, your products start to lose their perceived value. Premium pricing and brand equity suffer as customers associate your brand with perpetual discounts.
Many Shopify bundle apps rely on static, pre-set bundles. You group a few products together, slap a discount on them, and hope customers bite. But here’s the problem—static bundles are outdated. They don’t adapt to individual customer preferences, and they often lead to wasted opportunities (and inventory headaches).
Not every customer wants the same combination of products. Static bundles assume they do. You’re forcing shoppers into a rigid offer rather than guiding them through a personalized experience that feels curated for them.
Imagine a customer looking at your Shopify bundle products. If one product in the bundle isn’t relevant to them, they’ll either skip the offer entirely or purchase fewer items. Either way, you’re leaving money on the table.
If a single item in a static bundle goes out of stock, the whole bundle collapses. Most Shopify bundle apps aren’t smart enough to dynamically adjust for this, and it results in lost sales and frustrated customers.
Worse, you might end up overstocking products just to keep certain bundles live—tying up cash in inventory that’s not moving fast enough.
Today’s customers expect personalized shopping experiences. Static bundles don’t deliver that. They feel generic and inflexible. Without personalization, you’re missing out on additional revenue from customers who would have bought more—if only you showed them the right products, in the right combinations.
It’s time to ditch the discount and embrace curated bundling. Instead of pushing customers toward bundles by slashing prices, you can increase perceived value by helping them complete the look or build the set—no discount needed.
A smarter Shopify bundle app doesn’t rely on price cuts. It creates an experience that guides the shopper naturally through complementary products that make sense together.
When a customer buys a top, show them the matching bottom. If they’re buying skincare, suggest the complementary serum or moisturizer. This approach increases the size of the order without devaluing your products.
You’re not forcing an upsell—you’re curating an experience. Customers spend more because it makes sense, not because they’re getting a discount.
Curated bundling helps you recover 15-30% more revenue per order—but it doesn’t rely on discounts to get there. Instead, you’re helping customers buy what they actually want and need. That drives up average order value while protecting your profit margins.
A curated Shopify bundle app lets you adjust recommendations dynamically. If something is out of stock, it can suggest another complementary item. If a shopper shows interest in a particular product style, the app adjusts and recommends bundles that match their preferences.
This keeps the experience personalized, relevant, and high-converting, without the margin bleed.
If you’ve been using a traditional Shopify bundle app that relies on discounts, it’s time to rethink your strategy. Discounting might bump up your AOV in the short term, but it’s a margin killer in the long run.
Here’s your action plan:
✅ Audit your current bundling strategy. Are you relying on discounts to move products?
✅ Shift to a curated bundling experience that guides customers without slashing prices.
✅ Leverage a Shopify bundle app that helps you recover revenue by creating personalized, high-value bundles in real time.
The goal isn’t to offer more discounts—it’s to help customers buy what they already want, while you protect your margins and recover lost revenue.
Traditional Shopify bundle apps that depend on discounts are a margin killer. They may seem like they’re driving more sales, but behind the scenes, they’re eroding your profits and devaluing your brand.
The future isn’t in slashing prices—it’s in curated bundling that enhances the customer experience, increases AOV, and protects your hard-earned margins. It’s time to recover the revenue you’re already earning—but losing—with a smarter approach to bundling.
